Strategic Plan

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2014-2018 Strategic Plan

The River Region United Way (RRUW) is committed to creating sustainable, positive community change by addressing the underlying causes of barriers to quality education, financial stability and healthy living.

RRUW’s 2014-2018 Strategic Plan is a result of hundreds of hours of input from well over 150 stakeholders representing 15 unique constituency groups. Focus groups were conducted and information was also collected via online surveys and interviews. A Strategic Planning Steering Committee was formed, and upon careful consideration of the input and insights gleaned from the data collected, the following strategic objectives were identified:

Strategic Objectives

  • Deliver a consistent brand experience that engages our community across all constituent platforms and positions RRUW as the ideal partner for people who want to make a difference in our community.
  • Impact more lives and strengthen our River Region by growing our revenue base and mobilizing our community to give.
  • Perform as a trusted steward of community resources which focuses on positive impact and lasting results.

This strategic plan is a flexible, living document that sets our direction for the next several years. RRUW is committed to excellence and accountability for results that bring measurable, lasting change. Page through the document below which details how we will grow our capacity to create this change through bold, but achievable goals.

Download the 2014-2018 Strategic Plan